Nespresso Vertuo

Goal

Nespresso’s goal was to introduce their new Vertuo machine to people who want to enjoy ‘a full range of coffee styles’ with a high-profile abri takeover at several places in Amsterdam and Rotterdam.

Execution

What better way to show the full range of coffee styles than to put each and every one of them on display next to the new Vertuo machine? In collaboration with the team at Wunderman Thompson and JCDecaux, I came up with the concept and art direction for the abri takeover. The client loved it and the four abri’s were almost instantly produced after the concept presentation.