Lidl Delicieux Christmas

Goal

Lidl Delicieux offers a complete range of high-quality, affordable festive products. The goal was to show families in the Netherlands that you can have a delicious Christmas celebration with Delicieux products.

Concept

My creative teammate Joëlle van der Geest and I were challenged by the creative directors to come up with scripts for two teaser Christmas commercials of 30 seconds each. In the first script we follow a family preparing for Christmas brunch through the eyes of the daughter who is doing her own preparations. The second script shows the same family enjoying a traditional Dutch ‘gourmet’ dinner, where everyone gets one small pan to cook their own food with. In this case, the daughter boldly takes two pans for herself – a move usually done by fathers and big brothers throughout the country – for a special friend…