KitKat Chunky Challenge

Goal

The goal of this activation was to give people a break in their everyday life.

Insight & concept

Having to stand in a packed train during rush hour is a common bummer. From this insight grew the idea to give people a break from this daily squeeze by awarding them first class tickets if they win our game. A fun challenge that would give people a break from their boring daily commute, even if they didn’t win a ticket.

Concept by Joëlle van der Geest and me.