Digital Campaign bol.com

About the campaign

My creative teammate Joëlle van der Geest and I worked together with the creative director team at Etcetera to bring this campaign to life. It was one of the first digital campaigns for bol.com that would show people product category ads based on their interests, instead of targeting people on their age and gender.

We worked on the copy and storyboards for a total of eight different product and service categories. The ‘user’ videos you see in the campaign are all scripted and recorded to look like home videos.