PLUS Kruiden Sjeffies

About the campaign

For this customer loyalty campaign of PLUS Supermarkets, my creative teammate Joëlle van der Geest and I worked on the copy and art for the ‘Kruiden Sjeffies’ theme.

It was a lot of fun to come up with twenty herb-inspired names for these cheerful characters, as well as the tagline ‘Show them who’s the chef!’ – targeted at the kids saving these little herb chefs. We created the foundation of this campaign for other agencies as well as directing the TV commercial and in-store assets.