PLUS BRICKS European Championship

Context

After 6 years, the Netherlands was back in the game at the European Championship! And PLUS Supermarkets responded with a football themed customer loyalty campaign: PLUS BRICKS. Beautiful and durable toys that children can use to recreate the European Championship in their own way.

About the campaign

Build your own championship
with PLUS BRICKS!

For this customer loyalty campaign of PLUS Supermarkets, my creative teammate Joëlle van der Geest and I worked on the concept, copy and art to launch PLUS BRICKS.