RA*W rebrand launch

About RA*W

RA*W is a non-profit organisation based in Amsterdam that offers a platform for young talent in the Dutch creative industry to develop their careers and themselves. The creative industry can be a tough one to get into, with different aspects often remaining unknown when you’re just starting out. That’s why RA*W educates students on what the advertising industry entails and offers them a pathway into the field. The RA*W community is open to everyone.

Merge & rebrand

On October 1st 2020, the former RA*W Advertisers and RA*W University merged its boards and activities into one organisation: We Are RA*W. The new brand identity was developed by Tim Berkelmans. After the logo, brand colours and fonts were final, Diederik Mulder and I worked on expanding the identity with templates for social media. In addition to art direction & design, I was honoured to help craft the new manifesto and tagline ‘Move talent forward’ together with a team of fellow Board Members.

For the launch of the rebrand, I designed a digital OOH, set up the newsletter template, wrote the press release, designed the presentation template and the art direction & motion design for the launch video.

In the summer of 2021, the current website was launched. Designed and built by 51north. I was responsible for project management, creative direction and copywriting the ‘About us’ page.

My role as Board Member

During my cherished time as Board Member of We Are RA*W, I was responsible for the external communications. From social posts to newsletters, videos, presentation decks and press releases, I was honoured to help young talent move forward in the creative industry while expanding and refining my design and copywriting skills. Not to mention my own personal and professional growth, with irreplaceable soft skills made possible thanks to my time at RA*W.