JWT x ADNIGHT 2018

Context

ADNIGHT is the biggest open night for the creative industry. During ADNIGHT, creative agencies all around Amsterdam will allow you a peek into their creative ‘kitchens’. They will organize workshops, talks, tours, and offer you a chance to meet their people. All participating agencies curate their own program to present themselves.

Goal

Get as many people intrigued to visit JWT’s curated ADNIGHT program, instead of going to one of the 49 competitors.

Art direction

Even though this was a small social teaser campaign, I loved creating the designs and providing art direction to the video editor. My goal was to give it a fresh digital look, because a lot of people only associated the agency J. Walter Thompson with traditional print and TV campaigns.

Result

During ADNIGHT 2018, the entire office was packed with visitors. It was the first time the agency joined the ADNIGHT line-up – and with great success!