Museum Night Amsterdam Multi-year Plan 2023-2026

Museumnacht Amsterdam connects the Amsterdam museums to a young, diverse and local audience. They have been doing this since 2000 with the annual Museum Night event and year-round as a strategic partner of all Amsterdam museums.

I was excited to design the Multi-year Plan 2023 – 2026 for Museumnacht Amsterdam, because I’ve been a visitor of the event for many years. Also, I love magenta – their main brand colour. My goal was to use this bold colour on every page, with great focus on layout balance and white space. I’m very proud of the result. You can download and check out the full Multi-year Plan here.