PLUS Marble Maniacs

About the campaign

For this customer loyalty campaign of PLUS Supermarkets, my creative teammate Joëlle van der Geest and I worked on the copy and art for the ‘Marble Maniacs’.

It was a lot of fun to ‘go crazy’ with eighteen electric names for these superfast characters (such as Turbo Tomato, Power Pumpkin, Battle Beet and Monster Mango) and art directing the character illustrators and the key visuals for the 360 campaign. In addition to the art direction, we created the tagline ‘Go crazy with Marble Maniacs!’ and a copyplatform for other agencies.